Creative
Innovation labs
Innovation labs
Lueur, A digital conglomerate, the ultimate powerhouse of brands that curates product suites across Food, Fashion, Beauty, and lifestyle. We aim to catalyse consumer choices by challenging boundaries with science, creativity, and technology.
“We Believe Brands that truly resonate will stay close to customers. Envisioning this notion, we created magic in every micro-to-macro process, right from When a product is made to the time it gets in the sight of the customer. We aim to make every customer feel connected with our products in every way possible”.
What we do
IStaying true to passion, we offer turnkey, A-la-carte, Turnkey and full-service solutions in realms of product development right from conception to distribution. We are committed to serving our clients at every stage of product development by providing innovative, creative, and edgy solutions that drive differentiation and value for brands. We envision to unveil the brand’s true product message, and to achieve it, work with you every step of the process as a pioneer in the following areas:
creative and conception and planning
Our designers plan and develop conceptions that define the persona of the client’s product/brand. It is the core of the
campaign/promotion, serves as a foundation content and summarize the major themes to be communicated to the target audience in a way to shape their emotion and response towards the ultimate campaign message.
Product development
We gather trends and useful data for our ground research and customers to deliberate ideas along with industry pioneers, who hold vast experience in trend intelligence and conception development. With screening criteria derived, we discuss niches and develop conception with a competitive edge to penetrate an existing prototype or new product development in the desirable market.
sensorial profile development
To us, a product is an Art. It’s not just about how it will make someone look. It’s about the sensory pleasure that a person experiences right from holding it, unveiling the mechanisms to finally feeling the product’s texture. As a pioneer in sensory profile development, we choose and test flavours and fragrances that personify brand aura.
We inspire brands and communities with exceptional innovations
aspire
Inspire
Brand idEntity and development
Our packaging engineers create the right structural design that accommodates all needs of your product – From adequately protecting your product to displaying an attractive presentation on store shelves.
Packaging development
Research, design, and strategy are key aspects of brand identity. Our branding specialist ensures to create a unique competitive advantage for a brand through in-depth research and evaluation of the competition to design a brand identity that will resonate with the target market
Design , create & execute
Design , create & execute
meet the founder
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what's going to separate this one from the rest. If you read the words back and don't hear your own voice in your head, that's a good sign you still have more work to do.
